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Mechanical
Engineering Industry:
Like owner, like tractor
At Valtra they tell the tale of a salesman who spent an entire
afternoon and evening putting the final touches to the sale
of a tractor at a farm. The model and accessories had been
chosen, but the farmer and his wife were still debating the
tractor's colour around midnight. The wife wanted white, the
farmer blue. At this stage the salesman made the final suggestion:
"We'll make the right half of the tractor white and the
left half blue."
Unlike the other major tractor manufacturers, Valtra Inc.
customizes its tractors to meet the customer's needs and wishes.
The basis of the choice is the range of modules, which makes
half a million combinations in features and accessories possible
for the most popular models.
For example, choosing your own colour for a tractor that
is enscribed with your name is unique in the world of work
tools. Valtra's customers are welcome to visit the plant to
follow the completion of their own tractor, which can also
be done on the Internet. Customer-responsiveness operates
in many ways.
Photo: Valtra is the only tractor manufacturer in the
world that offers its customers colour options for the tractors.
Published 2006
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