Press release of HELSINKI DESIGN WEEK with "At Home in Jollas" and "Eat and Joy" events

September 19.-26., 2005
A Creator's Playground

Helsinki Design Week in Finland is a new international week of events for creative industries. The week will showcase creative competence and products driving on creative know-how. HDW will be a forum for the interchange of ideas and new ways of thinking. A tremendously inspiring arena will be built.
The week will be brought to life in true Helsinki style, using the latest technical developments and giving a true sense of intimacy-a sense of being at home.

MAIN EVENTS

For more information:
www.helsinkidesignweek.com

"At Home in Jollas"
Finnish Design alive at home in Jollas

Date: 20.9-24.9.2005 during Helsinki Design Week and Eat & Joy event

Place: Private home in Jollas, eastern Helsinki

Five days, four nights…The home in Jollas will be alive…This unique concept of bringing together Finnish designers, making them work together as a unit, and around a given task, has not seen daylight ever before. At the same time the original house from the 50's will be highlighted with new interior elements just made for this occasion. And of course there will be traditional house parties taking place around different themes every single evening and night. This is the opportunity to see Finnish Design alive, not just talk about the myth, but experince it on site!

An internationally known Finnish company will give a design task to the group of eight designers representing different fields as well as generations of design. These industrial, furniture, graphic, fashion and interior designers with one artist will face the challenge of creating something new based on the assignment. The designer community will intesively work with the task for five days and four nights…The group of designers will stay this entire time at home in Jollas and everyone can come and see how they work.The scene of the 1950s Finnish design when collaboration and sharing of ideas were the sources of inspiration after the war years in Finland serves as the model for the Jollas design community.You are welcome to follow the life of the designer community on a daily basis: moments of success, conflicts, the working together of strong creative temperaments…

The interior design of Jollas' home is truly unique, constructed only for this week's event. IMU (www.imudesign.org), which is an innovative group concisting of young Finnish designers, coordinate the interior and exterior installations at Jollas. Surprising products and ideas to decorate your home and enjoy it will be seen and experienced.

Creativity will be crystallized in various forms during the Helsinki Design week, promising a totally new experience of creativity. "Kotona Jollaksessa" (At Home in Jollas) will be one of the unique events where representatives of the different fields of art and design will meet and draw out from their synergy new and innovative material. Just come and open the front door and step in…!!!

For more information:

pirjo@ivanahelsinki.com
www.jollaskoti.com

Eat & Joy Helsinki 2005 presents the creative restaurants of Helsinki

Taking place between September 21 and 25, Eat & Joy Helsinki 2005 is the most international restaurant event ever organized in Finland.

The event combines the capital's restaurants and new culinary expertise with the latest Finnish music, fashion, design, and art. Helsinki presents itself to the world as one of the most versatile creative centers of Northern Europe - at a time when the Baltic area has experienced significant changes in tourism and outlook, thanks to the opening up of the St Petersburg metropolis and the EU membership of the Baltic states.

Eat & Joy Helsinki 2005 is a tool for the cooperation of 40 Helsinki restaurants, from two-Michelin-star restaurants to clubs and karaoke bars. Although the focus is on restaurants, between breakfast, lunch, dinner, and nightlife happenings the international press is served the best of nature and culture in and around Helsinki. Finnish media are also invited to participate in trips to the sauna, fishing, picking mushrooms, and outdoor culinary experiences.

The event is targeted for Finnish and international travelers and restaurant customers.

For more information:

eatandjoy@unione.cc
www.eatandjoy.com

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