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Russia is the most significant future growth market for
YIT's Construction Services. In 2005 Russia accounted for
nine per cent of the turnover i.e. 116 million euros. The
strongest growth is now being sought in residential construction.
YIT offers investment and upkeep services to the property
and construction sector, industry and telecommunications.
The main market areas, besides Russia, are Scandinavia and
the Baltic countries.
Residential construction in Russia grew from seven to ten
per cent between 2000 and 2005. The figure for 2006 and 2007
is put at seven per cent. The growth has corresponded to the
company's expectations.
"Russia is a big country which offers a great deal of
potential and where a sufficiently sharp focus is important.
The five million inhabitants of St Petersburg alone offer
enormous scope for every kind of business," says Senior
Vice President Timo Lehmus of YIT Rakennus Oy.
There are several reasons for the good trend, such as the
poor condition and level of furnishing in old residential
properties as well as the cramped living conditions. The dramatic
growth in the gross national product in real terms has raised
the standard of living, which makes it possible to purchase
new residences.
Experience brings reliability
Lehmus says the challenges of construction in Russia are
to a great extent the same as in construction projects generally:
where to find capable and reliable workers and subcontractors
and how to manage a project so that it remains on schedule.
YIT has been carrying out projects in Russia - and the Soviet
Union - for more than 45 years, so it can point to experience
and references.
"The strong corporate culture and operations have achieved
a volume that makes it possible to operate long term on the
Russian market. We operate through genuinely local companies,
using Russian staff who know the market and methods and can
serve local customers. YIT also offers professional expertise
and strong financial support for developing the business,"
Lehmus says.
Help from new housing law
Residential ownership in Russia has been the right of a few:
only one tenth of the population has been able to do this
using their own savings or a loan. A new housing law makes
things easier, improving consumer protection and lowering
the threshold for owning a residence. The law improves the
implementation of YIT's targets in developer contracting in
many ways.
With the new law a person selling a residence must show detailed
sale material so that the customer knows what he is buying.
The seller must possess the site where the building will take
place and a project must have a building permit. The builder
will also give a five-year guarantee for the work he does,
which has not been the custom before.
"Many local building companies are astonished by the
practical application of these new terms that improve consumer
protection, whereas YIT has behind it dozens of years of experience
in consumer protection regulations that are even tighter than
those in Russia," Lehmus says.
"As consumer protection improves, an increasing number
of people will be prepared to buy a new residence and so the
law will increase the demand for residences."


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