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Home services increase quickly
Kotirinki sells a clean home


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7.12.2005
 

 
 

The demand for different home services is growing steadily. "The tax allowance on household work has created the framework for the sector and made growth and development possible," says Veli-Pekka Pihlainen, Kotirinki Oy's managing director.

"Our customers can exploit the right to a 60 percent household tax allowance. This allowance is a real advantage because it reduces the tax directly payable, not the gross income. The real price of the service is 40 per cent of the paid purchase."

Hämeenlinna-based Kotirinki Oy is as yet the only home-service company in Finland operating on the franchising principle. The company, which was established in 2002, has grown rapidly and operations are increasing quickly. The aim is to become a nationwide operator. There are now franchising entrepreneurs in eleven localities.

Kotirinki's basis service is a structured concept of housework. "We sell the customer a service contract that is based on a certain price for a certain task i.e. we sell a clean home and give a satisfaction guarantee for the end result," Pihlainen says.

He goes on to say that the need for housekeeping work is enormous. In the future this field of activity will be able to give employment to a much greater number than today.

"A frantic pace of life and lack of time are commonplace for many people. Buying home services is an investment in the quality of life," Pihlainen says.

What household allowance?

In recent years households in many European countries have been able to deduct in their taxes costs that have been incurred during the tax year for housework, child care and help with cleaning.

In Finland it has been possible to deduct some of the work that people have had done at home since 1997 - firstly as a trial in a certain area, and then from 2001 over the entire country. The allowance goes to a person who pays a wage or remuneration for work to a private worker for normal housework or care work or maintenance done at their residence or a leisure-time residence.

A doubling of the maximum amount of the allowance has been proposed in Finland from the beginning of next year. One aim is to increase new jobs for the private service sectors. Use of the allowance is expected to grow steadily.

In 1998 there were 19,300 allowances compared with 142,836 in 2003. The combined sum of the allowances has varied over the years from about 8 million euros (1998: 47.4 million Finnish marks) to more than 90 million euros. The average allowance has been about 420 to 630 euros per household.



>> www.kotirinki.fi


 

 
 


Veli-Pekka Pihlainen, managing director, Seija Heiskanen, service manager, and Merja Viander, field manager, sell a clean home.

 

 
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