Five decades of media impact
Finnfacts’ roots stretch back to 1960, when the leading figures in the wood-processing industry at that time felt it necessary to start making an impact on the western media by providing it with information. The basic principle of the operations, which were started up under the name ‘Finn Facts’, was to invite foreign journalists to Finland to let them see with their own eyes that Finland was an independent democracy and the home of top-grade and reliable production activities.
Since then the messages coming from Finnfacts’ operations and the tools used in them have become more sophisticated and undergone many changes as Finland has gradually established its position as an EU country at the forefront of modern nations and the birthplace of companies forging an international reputation in many fields.
Increasingly at the heart of the messages lies Finnish expertise – led by corporate activity and innovations.
In the future the challenges for our operations will include developing new ways of making an impact and ensuring that our messages will be noticed in a world where the media field is changing rapidly and the flood of information is surging with increasing strength.
Even though the media has entered the digital era and information is disseminated on a global scale, we still believe in the basics of impact-making communication: recognising the essential target groups, the powerful effect of experiencing and seeing for oneself and the importance of people coming face to face.
